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GEO (Generative Engine Optimization)

Optimizing your site to be read, understood and cited by AI answer engines — the AI-era counterpart to SEO.

Generative Engine Optimization is the practice of making your content legible and quotable to AI answer engines like ChatGPT, Claude, Perplexity and Google's AI Overviews. Where SEO chases ranked blue links, GEO chases being the source an assistant cites.

What moves the needle

  • Let the AI crawlers in — GPTBot, ClaudeBot, PerplexityBot — via robots.txt.
  • Give them a clean map with llms.txt and a real sitemap.
  • Write self-contained, factual passages a model can quote without context.
  • Add structured data so machines understand what each page is.
GEO (Generative Engine Optimization) — Glossary